I failed to acquire clients

In full transparency: my client acquisition sprint didn't work. Here's what I'm doing about it.

After weeks of effort and little to show for it, I've had to confront some hard truths:

• My positioning wasn't sharp enough to attract the right clients

• I targeted too broadly instead of focusing on a niche where I have undeniable expertise

• The market is highly competitive, and standing out takes more than just effort

I've seriously considered stepping away from fwd design co altogether and applying for traditional jobs. The security and stability are tempting, especially when client acquisition feels like an uphill battle.

Why I'm not giving up (yet)

Despite these challenges, I still believe in what I'm building. My unique combination of ux design, MBA-level business knowledge, hr systems, and information science background gives me a perspective that can genuinely help businesses succeed.

The problem isn't the value I can provide - it's how I'm communicating and connecting with the right people.

Trying Again

Instead of giving up, I'm launching a condensed 2-week sprint to rethink my client acquisition strategy and generate results quickly.

Week 1: Strategic Positioning & High-Impact Outreach

• Days 1-2: Narrowing to a hyper-specific target market where my expertise is undeniable

• Days 3-4: Creating strategic content that speaks directly to their pain points

• Days 5-7: Implementing personalized, multi-channel outreach to 15-20 perfect-fit prospects

Week 2: Conversations & Partnerships

• Days 8-9: Preparing for deeper, strategic discovery conversations

• Days 10-11: Developing compelling partnership proposals

• Days 12-14: Closing conversations and building sustainable systems

Old Approach vs New Approach

To move forward with more clarity and impact, here’s how my new strategy differs from my old approach.

I'm committed to seeing this through, whether it leads to new clients or a new direction. Either way, I'm moving forward.

Thanks for being part of the journey.

Until next time,

Kristina 🌱

P.S. Let me know if you’d like the notion template. I’ll send it over.